what are infoproducts and how to make money with them. part I

Has it ever occurred to you that you can generate income online and work where you want, when you want and how you want? Discover what digital products are!

infoproducts

For some time now, the infoproduct market has been successful among lovers of digital entrepreneurship.

Due to the format of this type of business, it is not difficult to find cases of people who started from scratch and achieved unimaginable results.

However, despite the fact that we hear a lot about information products, not everyone knows what they are and, therefore, they may miss out on a great opportunity to have their own business.

Shall we start?

What are infoproducts or digital products?

Infoproducts, also known as digital products, are materials produced in digital format and distributed over the Internet, such as ebooks, videos, podcasts, and apps.

Most of them have an educational nature and we can say that, currently, the most sought after are online courses, whose popularity is due to their great scope and the possibility of scaling the earnings they offer.

For those who consume them, they are also very advantageous because they make knowledge more accessible and easier to acquire, as well as being more affordable economically.

Who can become a digital producer?

Digital producers, or infoproducers, are specialists in some subject who transform their knowledge into an infoproduct to share it with other people on the Internet.

If you are passionate about gastronomy, for example, you can create an online course with recipes for beginners who want to learn and venture into the kitchen.

Or, if you are a specialist in organizing events, how about creating an ebook with tips for the bride and groom to save on their weddings?

There are millions of infoproduct ideas in the digital market and the best thing is that they are available to everyone.

It may sound like a cliché, but the truth is that at Hotmart, anyone can become a Digital Producer. To get started, you just need:

• To be over 18 years old;
• An idea that adds value to a group of people;
• Research and discover the best format to stream your content online;
  Take the first step after structuring it, such as recording videos or writing about it;
• Recognize opportunities in the digital market by identifying the needs of other people;
• Test the product before launching it to understand its real value;
  disclose it;
• And always update. It is essential to know the market trends to produce something that meets the needs of the public.
• What distinguishes those who achieve success is their persistence and their desire to learn. If you want to start a business, a successful mindset is as important as everything else.

Is it possible to create an info product with other people?

The answer is simple: yes! You can create your product with third parties by becoming a Co-producer. Thus, you will have someone to help you manage your business.

Let’s say you teach English, but you don’t know much about video production and the digital market. You can work with videomakers or marketers to produce your classes, while you focus on the content.

Even today there are launch agencies focused on strategies for info products that can help you a lot on this journey.

Is it better to be a producer or an affiliate?

Currently, there are two ways to work in the infoproduct market: as a producer or as an affiliate.

We already explained who the digital producers are. Now, we are going to talk about affiliates, which are the people who advertise third-party products in exchange for a commission for each sale.

Knowing if it is better to be a digital producer or an affiliate depends a lot on your profile. If you like to create new things, be in action and be the face of your business, being a producer may be the best option for you.

But, if yours is to venture into sales techniques, online advertising and you prefer not to appear, perhaps your profile is closer to affiliation.

In any case, the two opportunities are excellent for those who want to have their own business and earn money online.

Main infoproduct formats

There are several types of info products and the best format is the one that transmits the content to your client in the most appropriate way.

For some businesses, an ebook is sufficient and practical because it is easily accessible. In more complex materials, video classes may be more appropriate, since they facilitate the understanding of the content due to the audiovisual resource.

In general, there are the following infoproduct formats:

• ebooks
• courses
• manuals
• subscription services
• podcast
• member areas
• Study material
• Music
• Ringtones
• Reports, Market research
• Software and online services (including SaaS)
• mobile phone applications
• screencast
• video classes
• Conferences
• Films
• Templates
• Source codes, Scripts
• Images
• Photos
• icons
• CD keys (and any other type of Serial Code)
• Digitized magazines
• Papers and articles

It should be noted that ebooks and online courses are some of the most successful formats. If you have doubts about which modality to choose, do not miss the video we recorded to help you:

VIDEO | Ebooks + Membership

ebooks and affiliate

Complementary products

Nothing prevents you from making available various formats associated with a single product. Your ebook can also have an audio and video version, for example. Or you can offer consulting services to complement your online course on other channels, such as Facebook.

You determine the best approach according to your audience.