the most luxurious hotels in the world are position in social media.
The concept of luxury has evolved and having the best facilities and services is no longer enough. the best hotels have taken advantage of the benefits of social networks, such as sales and promotions of their services.
In social networks, luxury hotels can know the needs of the clients, know the opinions of the clients, anticipate their needs.
the use of social networks is important due to the competition in the sector such as price comparators and hotel search engines.
- have greater visibility
Social networks have a better reach to brands. in luxury hotels most used are facebook and twitter and how they share content, offers and discounts such as discount campaigns.
- to have an online reputation:
comments affect reservation traffic, ratings on platforms such as tripadvisor, have an impact on room demand and are responsible for a change of pace.
- to improve experiences:
The luxury sector is not far behind and places importance on experience marketing, using it as an opportunity to stand out from your competitors.
The main social networks used by luxury hotels to build their online reputation are Facebook, Twitter, Pinterest and YouTube, and lately Instagram for the youngest. Getting positive comments on social networks is one of the objectives of social networks and that is why the service they provide to their customers is essential.
