The importance of social networks in tourism
In recent years, social media has become a true global phenomenon.
Today they are not only used daily by millennial users, but also by those born in Generation X, and even those belonging to the generation of boomers. As you may already know, there is a wide range of social networks, but Facebook, Twitter and Instagram today are still the most influential.
And they are the ones that will work best for you to build a good relationship with your customers. But why? To what extent is the use of social media essential for your hotel’s marketing strategy?
Why is the union of tourism and social networks so important?
The rise of the internet in the tourism sector is no longer a surprise to you. It has not only transformed the way you get your hotel to your target audience through the network, it has also transformed the way your organization works.
And it is precisely the tourism sector that has most noticed the impact of the internet at all levels. Customers have gone from booking their vacations through agencies or tour operators to independently planning each and every one of the stages of their trip, from booking tickets to travel and booking rooms, to registering for activities that are part of the experience, and even choose to monitor their experience in real time through their smartphones.
One of the great possibilities offered by the internet is to share experiences with everyone. Thousands and thousands of travelers show off their last vacation every day. Yes, as in any marketing strategy, planning the content that you send to your followers is essential to cause the greatest possible impact and, of course, to achieve the objectives that you have established for your tourism company.
Regardless of the type of content you decide to publish or the objectives you have set, social networks are essential tools for greater personalization of your marketing strategy. sn your personal profiles on your last vacation.
That is why social networks are filled with photos of travelers sharing the destinations they have visited, the exclusive experiences they have enjoyed in hotels, or one of the most recent trends in the sector: extraordinary experiences towards places. unknown. Who wouldn’t want to brag about being an Indiana Jones in front of his friends?
Whether you are an adventure lover or you prefer a relaxing holiday in the sun, you know better than anyone that the demand of tourism customers is constantly changing, and in order to keep up with the latest news and trends in the sector, be Knowing how your customers use social networks is key to understanding them better and, of course, to knowing how to better convey your company’s message.
Behind that intention of sharing anecdotes with family or friends, the experience of sharing on social networks brings something very important to your establishment: engagement. Your presence on the internet is for more than just to position yourself in the Google SERPs; you are on the internet to create more personal relationships with your guests and form a community around your brand.
Once you have made a community, it will be easier for you to find users who want to share your content with their own friends or followers. When your followers click on the Like or Share button, it is one more step to spread the message of your hotel through the network, both to maintain the interest of your regular customers and to attract new potential customers interested in discovering new hotels or new destinations.
Social networks can also be used as a direct customer service through which users ask you questions or give you their opinion about your products or services. On platforms where interaction is so important, you, as part of your hotel’s identity, should also respond directly to them.
Don’t forget that feedback is essential on social media. Networks allow you to create a one-to-one conversation with users, who help you learn what works and what doesn’t like in your hotel. And this is vital at a time when the online reputation of your hotel can determine your success or even the deterioration of the image of your establishment.
It is true that hotels can easily and immediately promote relevant information about their products and services through social networks. However, remember that social networks are for those customers interested in something more than your establishment: they are admirers of your company’s philosophy.
That is why knowing how to respond to user requests and knowing how to sell your hotel also includes in the package
know how to diversify the content you share so that you can always keep your followers interested in your hotel. Either to build loyalty and turn them into regular customers, or turn them into promoters of your brand to reach new potential customers.
Regardless of the type of content you decide to publish or the objectives you have set, social networks are essential tools for greater personalization of your marketing strategy.
