The best brands are emotional. Part I
We returned after almost a month. We will continue talking about everything about digital nomads and your tourist company and how to be visible on the Internet.
We start with two key stories such as brands are emotional. The number one example is the Argentine World Cup winner in December 2022. They played so emotionally and so that they won.
The second example is more recent of Bizarrap's song with Shakira. What happened this week is that this song speaks very personal emotions of Shakira and with great Bizarrap arrangements. That is why he has also generated so much controversy and they have gone to one side and another of the song.
The most important question is that a great brand can be so emotional.
The mood is an essential element when evaluating consumers satisfaction, to improve the presence in the market and even, to attract new leads and increase the conversion rate.
It's not about playing with people's feelings, at all! On the contrary, it is to reach a level of empathy where users feel part of the brand, convinced of the values you transmit.
Let's enter a world where words, visual identity and the experience of the audience will make you gain great levels of profitability and competitiveness within such a complicated and changing market.
You will know what is emotional branding, its objective, advantages and some success cases of worldwide recognized brands, all the information is below!
It can be noted that the emotional potential of a brand is decisive and, to be successful, it must focus on elements such as design, ethical aspects, color psychology, political commitment, beneficial ends and, above all, emotional marketing.
Understanding that consumers do not only seek to meet their needs, but also feel comfortable, it is the most important thing when implementing this strategy. Forbidden to let go!
That is why the Argentine National Team and the Argentine National Team made emotional brands. If you want your tourist companies to be emotional, it is good that you seek that it is the emotion that identifies your tourist brand.
