Infoproducts: how to use them if you are a freelance or digital nomad in Latin America.
Monthly subscriptions in private communities
This is one of the most difficult types of info products to prepare. But, if you do it well, they will compensate you very well financially and it is great to create community among your clients.
An example could be membership sites like La Tribu. Its members pay a monthly subscription to a closed community in which they receive a lot of quality content.
Software-based digital products
Increasingly, our day to day is going digital, with databases and needs to automate business processes. If you are a developer, here is a great opportunity.
You can create templates for WordPress, develop applications or plugins, launch web development product services, etc.
Mentoring
This is one of the most advanced steps and would be the closest thing to traditional consulting. You can do individual or group mentoring. It consists, therefore, in accompanying your clients to achieve a goal that you have already achieved.
Steps for the creation and design of infoproducts
These are the basic steps that you must take to build infoproducts that help you expand your community:
Come up with the theme: Reflect on your area of knowledge and experience. And try to choose the topic and content on which you will develop the most appropriate info product for the objective you have set.
Structure content: Create a first idea about the format, title, content outline, extension, design, images, etc. Make an outline of the content as detailed as possible, with sections, chapters, subsections, etc.
Objective: Define an objective for the creation of the info product. Give it away in exchange for subscribing to your email, source of income, extra contribution to customers who purchase a specific service, etc.
Distribution: Decide the ways in which you are going to use your info product within the online strategy of your business.
Validate: Conduct surveys within your community about what they may need or may be interested in. It will help you to more easily detect their needs.
It also analyzes other metrics related to traffic, lead magnet downloads, click on the newsletter, competitor analysis or similar, etc. In this way, you will know what the profiles of your audience are and, on this basis, you will identify which infoproducts might interest them and to what extent.
Promotion: Define a tailored launch and dissemination plan and calendar for your info product. A paid online course is not the same as a free ebook in exchange for email than a guide, for example.
Results measurement. Each type of info product requires different planning and content. Analyze infoproducts from other professionals in your sector. It is not about copying, but about seeking inspiration, learning and innovating on what already exists. It is a way to make an attractive and really effective info product.
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