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How to write good copywriting content for tourism?

It is an important question that more than one tourism company wants to ask for their social networks.

So we started to show how to make a post for tourism.

Writing good copywriting for a tourism company involves capturing the reader's attention, arousing their interest, persuading them of the benefits of the service and motivating them to take action. Here is a detailed guide to achieve it:

1. Know your audience
Market segmentation:

  • Demographics: Age, gender, educational level, occupation, income.
    Psychography: Interests, values, lifestyle, motivations.
    Geography: Place of residence, language.
  • Behavior: Travel habits, destination preferences, travel frequency.
    Market research.
  • Surveys and interviews: With current and potential clients.
    Competitor analysis: What other companies are doing and what you can offer differently.
    2. Define the value proposition
    Unique benefits:

What makes your company special? It can be an exclusive offer, personalized attention, in-depth knowledge of the destination, etc.
Focus on how your service improves the customer experience.
- Problems you solve:

What common traveler problems do you solve? Examples: planning stress, lack of knowledge of the destination, security, etc.

Suggested format:

List of benefits: Brief and direct.
Detailed Explanation: A section that dives into how each specific feature provides a specific benefit.
Example:

"Our local guides will take you to the lesser-known corners of [Destination], ensuring an authentic experience far from mass tourism."
6. Build credibility and trust
Social proof:

Customer Testimonials: Includes real quotes and photos.
Case studies: Relates detailed experiences of satisfied customers.
Certifications and awards: Show any recognition you have received.
Guarantees and promises:

Satisfaction Guarantee: Offers a return or refund policy.
Clear promises: "If you're not completely satisfied, we'll give you your money back."

7. Include a clear call to action
Characteristics of a good CTA:

Direct: Use action verbs like “Book”, “Discover”, “Explore”.
Urgent: "Book now and get a 20% discount."
Visible: It should stand out visually on the page.
Example:

«Book your adventure now and save 20% on your first purchase!»
8. Review and optimize
Correction and editing:

Check grammar and spelling.
Make sure the tone is consistent and appropriate for your audience.
A/B testing:

Experiment with different versions of the copy to see what works best.
Feedback:

Ask colleagues or even current clients for opinions.

9. Keep content fresh and relevant
Regular update:

Add new offers, testimonials and content according to market trends and the seasons of the year.
SEO:

Use relevant keywords to improve search engine visibility.
Complete copywriting example:
Qualification:
«Live the magic of [Destino] with our exclusive tours»

Introduction:
«Have you dreamed of discovering the best kept secrets of [Destino]? Imagine walking through its historic streets, enjoying local cuisine and immersing yourself in authentic culture. With our personalized tours, every day is a new adventure.”

Benefits and features:

“Explore the hidden corners of [Destino] with expert local guides.”
"Enjoy unique accommodations selected for their charm and comfort."
"Take advantage of our comprehensive planning service and travel without worries."
Social proof:
«Our clients say: 'An unforgettable experience. The guides were friendly and knew all the secrets of the city.’ – María G.”

CTA:
“Book your tour now and start living the adventure of your dreams in [Destination]!”

By following these steps, you can create attractive and persuasive copywriting that not only captures the attention of potential clients, but also motivates them to choose your tourism services.

So if you are interested in having good copywriting, we can help you with your tourism business.

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gm consulting and digital marketing

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