How to generate attractive content in a travel agency?

Creating content for clients can be a headache for travel agencies. It is necessary to continually review the information that tourists demand and promote the added value of the company.

Here we have several ideas that we can use when writing content in the news section of a travel agency.

The content that customers demand is information about the destination they are going to visit and the different activities that can be carried out.

Make a list of unique recommendations about your vacation packages. If, for example, you have a one-week vacation package in Prague, the ideal thing is that you select the best restaurants in the city, the typical gastronomy of the region “Don’t forget to try …” or the tourist attractions that you should visit.
Tip # 1: get your customers to interact on your social networks.

Create news about the destination informing in detail about the characteristics of the destinations and relevant information about the culture of the place.

3 Provides information on prominent events they can visit. When the client finalizes the reservation of a trip, you can send him an email with a list of events that take place in the area that he is going to visit during the duration of his trip.

Make available to your clients necessary tools for their trip that they may have on hand when enjoying their experience. Remember the tourism marketing trends and the digitization that the sector is experiencing.

Create a different and dynamic tourist guide with your corporate image so that the client can have it at hand. The ideal is to create it in digital format so that they can be accessed from anywhere. It has the multiple platforms to make interactive presentations that are in the network and you will differentiate yourself from your competition. (Our ebook talks about how to monetize content on t and travel and tourism blogs)

Tip # 2: create interactive travel catalogs so that the client has everything at hand.

Make a list of different travel apps for tourists to carry on their mobile. Focus on giving you information about the best APPS to travel based on the chosen trip and the type of client that is your target audience.Show destination videos or ask customers to share their experience so other customers can see it. If the content includes images or videos, the views multiply. Incorporate into your company the tools that help you promote online reservations.

When you have dynamic, customizable content and you can give your clients the best information and complements about their trip with the activities to be carried out, do not forget to give them general information to help make their experience appropriate.

Open a line of communication with your client to resolve their key questions. If you do not have a tool such as live chat on your website, you can put at your disposal a “Frequently Asked Questions” section that will resolve the doubts that your customers most often ask you.

Tip # 3: personalize communication with your client.

Make available to your clients the necessary information about the destination that can help them in case of problems «Medical care numbers, contacts with the authorities in the areas, or even a short dictionary with the most common words they can use in case of trips abroad.Write about the necessary recommendations for “Before traveling.” Nobody likes last minute surprises. Inform your clients about the actions to take before launching into their experience.