How is hotel marketing? keys to the success of a digital strategy in Latin America part II

verify the return of the investment:
There is no sense in investing in hotel marketing activities if you do not see the return on investment (ROI). It is important to measure which initiatives have been successful and which have not, because this will allow you to maintain or modify the experience.

because your hotel needs a digital marketing plan.
the large hotel chains can invest a lot of money in their advertising strategies, but the reality is that the accommodations are small and medium, with limited budget. A good digital strategy can bring many benefits at a reduced cost.

The website is the key to hotel marketing.
95% of consumers do an online research before taking a trip. 57% of reservations are made online. Having a website is a fundamental pillar of hotel marketing.
that’s why after building your blog, you must make sure that it appears as one of the best results when tourists search in google hotels in your area (that is, hotel seo)
In addition to looking at your website, another thing that a potential client will do before making a reservation is to verify the opinions about the accommodation and the services. Having an online reputation for your hotel represents one of the most effective steps for marketing.
No matter how good this hotel is, there will always be a disgruntled guest. The best way to approach negative criticism is to respond with an apology and offer a solution to the problem. While it does not appease an angry client, it shows the people you listen to and care about their well-being.

the importance of trip advisor in hotel marketing.

The main review portal where your hotel has to be present is trip advisor. has a number of visitors of 390 million per month and usually or always look at these reviews before booking a hotel.
Registering in trip advisor is free and is an opportunity for people to meet, leave comments, evaluate the hotel and give recommendations to travelers. You also have to be proactive, leaving photos and answering the pre-issues you need.

otas as an extension of your digital presence: The next step of the digital strategy is to expand your presence to other travel sites, especially online travel agency.
the otes provides the booking functionalities that a hotel needs. provides booking platforms, travelers’ evaluations and ratings, hotel information and is also available in other languages. the most important are booking, trivago and expedia.
From there you can be creative, how to use social networks, build customer loyalty or work with influencers, etc.

Originally published at https://www.gmcoachingyemprendimiento.gq.