hotel marketing trends for 2019 in Latin America: dialogue, experiences and interaction with quality
dialogue, experiences, content and interaction with quality.
Latin America is an incredible place to enjoy tourism. According to the IOT until 2030, the arrival of many tourists and the Caribbean will have a great impact on the region.
Tourism is one of the sectors with the greatest future in Latin America and thousands of hotel businesses will compete to offer their services in a competitive environment. For a hotel business to be profitable it is necessary to design a plan according to the new needs of the client.
These challenges are the constant in hotel marketing.
event marketing: first the dialogue, then the branding
the hotel sector is more aware that it should be closer to the public and for this year of 2019 the marketing strategies are related to tourism events and experience. travelers want to have experiences and must exploit events that offer your services in a close manner.
Events are a communication tool used by companies, due to the effects it produces. The fairs, showcases, concerts and other living spaces are a great idea to leave a positive image of the company and have an interaction with their audiences.
a return to social networks: promote the experiences of users.
In the advantages of hotel marketing, the potential for interaction with the client is considered. 88% of consumers trust online reviews, as a personal recommendation.
It is not enough to offer a good service, promotions or discounts, it is good to have strategies for tourists to promote a hotel or hostel, sharing the experience in networks, forums and comments.
the testimonies of the clients are the best letter of presentation for the hotel company, it is a new way of having new clients. Consumers value the fluid information, about the hotels they give a content of value that goes beyond selling rooms. create content and experiences such as interviews or tips given by the same users that goes far beyond the promotions, contests and offers and having a closer relationship.
If your hotel interests you to be visible in social networks and have a blog, this book will help you a lot.
a few days talking about this.
Originally published at https://www.gmcoachingyemprendimiento.gq.
