Digital nomads: the key to boost tourism? Part ii

But then, if you are lucky enough to have a business that is in a country with an affordable standard of living and that also enjoys a good climate and a friendly culture… How can you attract these tourists? These are some of the points that you will have to highlight in your marketing strategy:

High speed WiFi
The quality of the Internet connection is vital for digital nomads, as their work is based on using mobiles, tablets and computers to stay connected.

Office equipment
Does your facility have ergonomic chairs, work tables, or large computer screens? If you want to focus on digital nomads, you can differentiate yourself from your competition by offering them these services that will allow them to work more comfortably.

Fully Equipped Kitchens
They are travelers, yes, but they are not ordinary tourists, so they cannot go to restaurants every day. That is why many nomads highly value having access to kitchens equipped with coffee makers, juicers, refrigerators, washing machines, etc. in their accommodation.

Nearby places to socialize
These digital nomads are looking for places where they can socialize and get to know the local culture, which brings us to the next section.

Local experiences at non-tourist prices
Traditional tourists usually travel fast, they want to see everything before going back to their country and that is why they visit the most famous places, do the most typical activities and say goodbye. Digital nomads work differently, they are "slow tourists", because by spending more time in the destination they can take advantage of their stay in a different way.

In fact, the vast majority of nomads are characterized by seeking local, more genuine and real experiences that allow them to really get to know the local culture. Being for several weeks in their destination, they can take the opportunity to get to know the less touristy part of the city and the usual thing is that they like to do activities with locals and other digital nomads.

Among the activities that usually attract them are outdoor activities such as surfing, hiking and skiing, as well as team activities such as soccer or tennis competitions. And, of course, a perfect plan in the late afternoon is to meet local restaurants and bars with other travelers.

And it is that, who decides to move temporarily to another country, will not be locked in his room after work. Companies that manage to combine good facilities and services, together with an interesting leisure offer at non-tourist prices, will be able to conquer any digital nomad and thus boost their business.