Digital marketing is legalized in Colombia?

A few days ago we decided to protocol our digital marketing company and we notice something curious: that digital marketing is legalized in Colombia?

Digital marketing in Colombia has experienced significant growth in recent years, driven by the expansion of Internet infrastructure and the increase in the adoption of digital technologies by the population.

Unlike traditional marketing, digital marketing is carried out mainly on virtual platforms and is based on the use of digital channels to reach consumers effectively.

In January 2023, the number of active Internet users in Colombia was 39.3 million, of which 38.45 million are active users in social networks.

The average time that Colombians dedicate to navigating on the Internet is 9 hours and 1 minute, exceeding the world average. The country occupies fourth place regarding the time of use of the Internet, after South Africa, Brazil and the Philippines.

The most common activities in Colombians include finding information, investigating how to do things, staying updated about news and events, and being in contact with friends and family.

The average time that Colombians dedicate to navigating on the Internet is 9 hours and 1 minute, exceeding the world average.

In addition, issues related to education, listening to music and watching videos also motivate users. 74% of Colombians are active in social networks, dedicating approximately 3 hours and 32 minutes a day to these platforms¹.

Regarding the legality of digital marketing in Colombia, there are legal considerations that companies must take into account when implementing digital strategies.

Law 527 of 1999 regulates commercial operations through electronic means. In addition, Law 34 of 2002 requires that online businesses clearly show information such as the name and identification of the company, description of products and services, address, prices, guarantees and contact data.

Therefore, it is essential that companies adhere to these regulations in developing their digital marketing strategies in the country.

In summary, digital marketing in Colombia is a powerful tool for companies, but must be carried out within the legal framework established to guarantee effective interaction with consumers and regulatory compliance.

So there is definitely no regulation of digital marketing is not very clear and we decided to protocol our digital marketing agency and we can continue working with digital SEO and marketing for the tourism sector.