destination marketing to drive visitors to your tours and activity company. part III.
Social networks
Facebook, Twitter, Instagram, Snapchat, YouTube… and a long list of social platforms are suitable for promoting your tourism company.
But, if you are one of those entrepreneurs who is in charge of both being the best mountain guide and being the company’s community manager, I am going to give you some advice: choose one or two platforms and become an influencer.
It is better to have a good presence in a few networks than a bad image in all of them. In order to attract new audiences that carry out searches related to the destinations they are going to visit, Instagram is a platform that will open many doors for you.
Use impressive images and videos of the destination or destinations in which your company operates, and accompany them with specific hashtags that help you gain visibility.
And another piece of advice: when planning your content strategy, always keep in mind the latest developments in social networks for tourism. It is key that you take advantage of the latest trends to make yourself more visible and attract even more traffic to your website.
Eliminate the fear of the blank page
Surely as an expert in tours and tourist activities you know a thousand places to visit in the destination where you operate. You have millions of stories to tell and you know anecdotes that should be in the history books.
I’m not far off track, am I? Well, lose your fear of the blank page and use all that knowledge to write the best blog about that tourist destination in which you operate and that you dominate so much.
As you can see, using destination marketing to attract visitors to your website is a great trick to boost your content marketing strategy.
So, now you know, use all that knowledge that you and your team have about that city, country or small town in which you operate and get ready for a scandalous positioning and visibility on the Internet!
