Content marketing for hotels in Latin America: more cash, cheaper

what is the content marketing, the creation and distribution of relevant content for customers, which has as its main objective to attract and connect with them.

marketing of tourism content in Latin America

unique and original content.

the figures show that having a blog is one of the best ways to increase traffic to our site. all those companies that write a blog have 434% more pages indexed in the search engines to those who do not have one.

70% and 80% of Internet users ignore advertising in search engines and we can say that content marketing or content marketing is cheaper than publicity and is even more effective.

This method is also done in hotels. all that have unique and attractive content increases the positive impact to sales. The blog is the place where you can make known, it is also an incredible way with guests and new guests. the contents for the hotels are endless, from the activities that take place in the establishment in themes of restoration and gastronomy, events in the city and in the hotel itself, contests and promotions, interviews with outstanding clients, facilities, the tendencies of tourism, corporate social work in the company, etc. It also includes post written by guests that explain their experience in the hotel in first person.

When we create content it is about not only what is written, but in images and videos. It is important to visually show rooms and facilities in order to present the best of yourself. so the graphic resources that help the hotel is great. YouTube is the second search engine in the world, behind Google, where the importance of video is paramount and they are aware of it. It is not necessary to have long videos: on the contrary, it is recommended that you do not use 2–3 minutes to avoid boring the user. the content is attractive, quality and with a lot of value.

If you are interested in the possibility of working from content marketing for hotels and are interested in having this possibility to learn you could have an ebook about tourism marketing for the hotel industry and achieve visibility online, you can let me know.

Content marketing for tourism.

Originally published at https://www.gmcoachingyemprendimiento.gq.