Content creator or UGC, how to start? Part II.
UGC How to start in Spanish how to do UGC for brands without being influencer
The appearance of UGC creators opens the door for more people to create content for brands (and pay them) regardless of the number of followers.
The good thing is that you do not need to have a base of followers, nor specific studies to be a creator of content (although you should like photography/edition) however, time, skills, consistency, hard work and a constant income of income is required before being able to consider you creator of full -time content. You have to play many doors, and in markets such as Spanish and Latin is not as developed as in the US.
So what is needed to be a creator of content on social networks? Let's see step by step how you can do to be a UGC creator:
Identify brands to work with
Create content
Build your portfolio
Be patient. Little by little
Tip #1: Identify the type of brands you want to work with
Before starting to create UGC, make a list of the brands with which you would love to work.
If that is too specific, consider the industry in which you would like to work: well -being? Fashion? B2B? Technology? Sports?
From there, he spent time auditing the content they already publish:
What content seems to be working for them? What publications receive more comments or views?
Do you publish a lot of UGC? If so, how do you look? What is it?
What would attract your attention and make you stop scrolling?
Who is your target audience? What is your brand voice?
Is there any gap in its content? Could they benefit from more reels or Tiktok tutorials?
Remember: the UGC works well because it seems authentic.
It is important to ask you these questions because when you work for brands, you need to help them sell.
Therefore, the better your videos are, the more times they will count with you and the better they will pay you.
Working with brands in an industry that interests you will make collaboration a dream, surely you enjoy it more and make the product phenomenal.
In addition to being clear with which brands you would like to work, it is important that you spend time investigating and analyzing their presence in social networks and the content they publish.
This will help you better understand your marketing strategy and identify what kind of content works best for them.
If you observe that a brand publishes a lot of content generated by users (UGC), look at how it looks and what elements make it stand out.
Often, the UGC works well because it is authentic and reflects the real experience of consumers.
It is also important to consider who is the target audience of the brand and what is your brand voice. This will help you understand what type of content and tone of voice can work better in a collaboration.
If you find a gap in the content of a brand, it can be an opportunity to propose new content ideas, such as the creation of Reels on Instagram or Tiktok tutorials.
When working together to develop content that meets the needs of the brand, it is more likely that collaboration will be successful and lasting.
Tip #2: Create content - the practice makes the teacher.
It establishes the type of content in which you want to specialize, or if you will be a generalist. This means: you can have a very defined style and make videos with a very specific style and for a specific sector or make general videos.
If you would like to focus on images, it could be worth taking some basic photography courses. If you feel more comfortable in front of the camera, create short format videos that work well in Reels, Tiktok or stories. (unless you are very good by taking photos, I recommend that you make videos, since they work better and it is what the brands most demand)
You can also practice in your own account. This will help you build your portfolio while experiencing with different functions and content styles.
When you decide the type of content you want to specialize, it is important that you consider the skills and resources you need to produce it.
If you want to be a video content creator, make sure you have a good camera, microphone and video editing software. If you want to focus on written content, dedicate time to improve your writing and grammar skills.
Practicing in your own account is an excellent way to develop your skills and discover what kind of content you like to create.
Start by identifying your audience and creating content that resonates with them. Analyze your social media statistics to understand which publications work best and which ones need to improve.
