Benefits of tourist copywriting in Latin America.

Discover the advantages of tourist copywriting to generate direct sales and boost your tourist business with words that sell.

what is copywriting?

Copywriting is persuasive writing. Transmit with the texts emotions, arguments and get the ideal client to take an action.

is to convert and sell.

It is using the word to attract, seduce and conquer your client with persuasive messages to hook your web client.

The message of your products or services is about your target, connecting with your public and motivating the purchase.

Copy is a marketing technique and originates from advertising. The meaning is “persuasive copywriting” or “copywriting.” However, what this technique encompasses, the number of different uses and its potential goes further.

How does copywriting work?

In this case, we being copywriters, we do this:

1st ⇒ A deep and detailed investigation is carried out (of the market, the web, the business, the product or service, the competition, in the case of destination tourism …).

Research is of the utmost importance, essential for the preparation of a good copy and obtain optimal results with the texts.

2nd ⇒ All this information from the investigation is filtered and ordered. Well-studied copywriting formulas, techniques and strategies are used that work.

And it is time to write (sales pages, a complete website, email marketing, Facebook ads, video scripts, newsletters, product sheets, etc.).

3rd ⇒ It is edited over and over again, it is corrected and different revisions are made in the draft texts.

And voila, final texts optimized to convert and sell.

Persuasion is not a new fad:

persuasion is not a fad that comes and goes. It is not about writing pretty and meaningless words.

copywriting is not magic, nor does it work miracles.

persuasion is key in human beings (it is well above manipulation)

According to Robert H. Gass, John S. Seiter in their book “Persuasion, Social Influence, and Compliance Gaining.”

Therefore, through the use of words we manage to convey information, feelings, arguments to guide people towards the adoption of an idea, an attitude.

Persuasion today works the same as in ancient Greece, when Aristotle wrote the treatise on “Rhetoric” more than two thousand years ago.